What is Brand Safety?
Brand Safety refers to a score that assists brands in evaluating whether a podcast's content aligns with their desired image. As brands strive to protect their reputation and maintain a positive image, it is crucial to ensure that their advertisements and sponsored messages are not associated with potentially harmful or undesirable content. With the vast array of content available online, achieving brand safety can be a challenge.
How do we calculate Brand Safety?
We employ a proprietary, advanced algorithm that analyzes podcast transcripts across the top 5k podcasts. The algorithm scans through podcast episodes, identifying the repeated use of specific keywords and phrases. Our Brand Safety and Suitability goes far beyond keyword targeting; AI enables the ability to not only understand the mentioned topics, but also the intent and tone of these messages to determine risk scores. The scores range from 0 to 100, with higher scores indicating higher risks. Additionally, there is a manual review process conducted by operators to rate and assess the scores for internal clarity and moderation.
Understanding the Different Categories
Brand Safety covers various categories that help identify potential content concerns, such as:
Adult Content: Episodes with content that may be too spicy for some, from explicit scenes to educational talks about sexuality.
Criminal Activity: Episodes discussing or describing criminal acts, from the serious stuff to talks about preventing crime.
Drugs: Episodes discussing illegal drugs or substance misuse, from promoting misuse to chats about drug effects and rehab.
Graphic Content: Episodes describing violence, injuries, or war, from gory scenes to chats about conflict resolution.
Political: Episodes discussing politics, from promoting partisan views to chats about political issues.
Profanity: Episodes with strong language, from unnecessary cursing to language used in certain cultural or artistic contexts.
Inflammatory: Episodes that feature insulting, demeaning, or offensive language or behavior, often targeted at specific individuals or groups, which can be harmful and create a negative environment.
Weapons: Episodes where weapons take center stage, from illegal activities to chats about weapon safety and laws.
Each category represents a specific type of content that may not be aligned with a brand's values. By categorizing a podcast’s content, brands gain greater control over the context in which their ads appear! Pretty nifty, right?
Have more questions?
For any questions or additional concerns, please feel free to reach out to us at support@podchaser.com!