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List Insights

What are list insights? How does they work?

Dave Keine avatar
Written by Dave Keine
Updated over 5 months ago

List Insights help you analyze the podcasts in a list as a whole to better understand its overall reach, audience, and composition. These insights are especially useful for marketers using lists for campaign planning.

Insights update automatically when you apply filters, allowing you to refine your analysis based on specific criteria.

Available List Insights

  • Podcast Breakdown – See the total number of podcasts in the list and how many are active vs. inactive.

  • Reach Data (Podchaser Pro only) – View the combined reach of all podcasts in the list to estimate its total audience size.

  • Power Score Breakdown (Podchaser Pro only) – Analyze how the list is distributed across Power Score tiers.

  • Demographics (Podchaser Pro only) – Get aggregated audience insights, including age, gender, income, and location.

  • Categories – See the breakdown of podcast categories represented in the list.

Filter Insights

When you filter a list, the insights update automatically to reflect only the filtered podcasts. This helps you analyze different segments of the list based on reach, audience demographics, or podcast composition.

Need Help?

For questions or support, contact us at [email protected].

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