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Dynamic tag on Aircheck cards
Dynamic tag on Aircheck cards

What is a dynamic tag? How does a dynamic tag work?

Carmela Ouano avatar
Written by Carmela Ouano
Updated over a week ago

Dynamic tags on Aircheck cards are markers or labels placed on specific segments of an episode to signify that an ad has been inserted. These tags serve as a valuable visual reference for both podcasters and advertisers, making it clear when and where ads have been integrated into the episode.

The tag acts as an indicator for ads that have been added dynamically. This suggests that we think these ads were inserted into the episode using a Dynamic Ad Insertion (DAI) tool, rather than a direct partnership with the podcast.

Dynamic Ad Insertion (DAI) is when ads are placed into a podcast using special tools. These tools help advertisers reach a specific audience, location, and time. Unlike fixed ads, DAI ads can appear anywhere in a podcast that fits the campaign's requirements.

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