Dynamic tags on Aircheck cards are markers or labels used to indicate that an ad has been included in specific parts of an episode. This is important for podcasters and advertisers as it serves as a visual reference of the integration points for ads into the episode.
The tag acts as an indicator for ads that have been added dynamically. This suggests that we think these ads were inserted into the episode using a Dynamic Ad Insertion (DAI) tool, rather than a direct partnership with the podcast.
Dynamic Ad Insertion (DAI) is when ads are placed into a podcast using special tools. These tools help advertisers to achieve specified audiences, locations, and times. Unlike fixed ads, DAI ads can appear anywhere in a podcast that fits the campaign's requirements.
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